Michigan Cares for Tourism
Until now there has not been a unified, statewide effort to "give back" to the tourism industry and preserve and invest in our most sacred treasures...our people and our historic attractions. In partnership with Grand Valley State University, Michigan Department of Natural Resources, Tourism Cares and Travel Michigan, Michigan Cares for Tourism is a volunteer-based program that coordinates an annual clean-up event at a Michigan tourism treasure that is in need of our support. Tourism industry professionals will participate in the clean-up effort and contribute to the site by volunteering their time and talents helping to restore and preserve it. Sponsors will provide the resources needed for the event and for restoration efforts. All efforts are 100% volunteer with all proceeds solely designed to contribute to our goals.
The annual site selection varies by geographic location within the state each year.